In today’s digital era, video messages have taken precedence over traditional text-based communication, and for good reason. They offer a more personal touch, allowing the receiver to not only hear but also see the messenger, capturing emotions, facial expressions, and tone that can’t be relayed in a text. If you’ve ever wondered how to make a video message that resonates, this guide is for you.
Why Video Messages?
The charm of video messages lies in their ability to establish an emotional connection. According to a study by HubSpot, viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in a text.
Benefits of Video Messages:
- Personal touch: The combination of visuals and audio provides a more intimate experience.
- Captures emotion: Facial expressions and tone are integral in understanding intent.
- Versatile: Useful for personal, professional, educational, and marketing purposes.
- Better retention: Enhanced engagement means the message is remembered longer.
SEE MORE: Why Use Video on Your Website?
Getting Started: Essential Equipment
Before diving deep, it’s crucial to have the right equipment. Thankfully, in most cases, you don’t need Hollywood-level gadgets.
Your smartphone probably has a camera that’s good enough for most video messages. But, if you’re aiming for a more professional touch, consider investing in a dedicated digital camera or a DSLR.
While many devices come with built-in mics, they might not always capture the best sound. External microphones, especially lapel or lavalier mics, can improve audio quality significantly.
A shaky video can be distracting. Tripods or stabilizers help in keeping the video steady, especially if you’re recording without assistance.
Natural light is your best friend. However, if shooting indoors, LED ring lights or softboxes can make a world of difference.
So, How To Make a Video Message?
Stage 1 – Scripting & Storyboarding
Coming up with content may seem challenging initially, but remember – nobody knows your products better than you. When crafting your first few outlines, focus less on selling and more on informing academically. Try to be genuine, objective yet passionate, and articulate in voiceover scripts elongating their engagement time.
Remember to always include short breaks allowing the audience to absorb the provided information and minimize cognitive overload before moving forward to the next sections.
Here’s some advice:
- Draft your points: Outline the key messages you want to convey.
- Practice: Run through your script a few times. This minimizes “umms” and “ahhs”.
- Be concise: Keep it short and sweet. Aim to grab attention in the first 10 seconds.
Stage 2 – Recording & Editing
Shooting an engaging video isn’t easy nor unattainable. Remember, perfection lies in imperfection – people tend to resonate more with homemade-looking videos and minor goof-ups. Record keeping camera at eye level maintaining consistent lighting throughout essentially preventing any unnatural shadows and saving lots of editing hours.
Always re-record audio separately ensuring clarity then later marrying it to the video during the editing phase.
Here’s some tips:
- Position your camera: It should be at eye level. If using a phone, shoot in landscape mode.
- Mind the Rule of Thirds: This photography principle suggests imagining your frame divided into nine equal segments. Place important elements where these lines intersect.
- Keep steady eye contact: Look directly at the camera, not your screen.
- Edit for clarity: Use editing software to trim any unnecessary parts. Add captions or graphics if needed.
Stage 3 – Final Checks (Stacking Up To Competition)
Compare videos with competitors’ before publishing – unbiased opinions presented over here VARCHAR up-skilling value propositions and customer journey understanding toggling between options improving purchase decisions.
Stage 4 – Sharing Your Video Message
Once satisfied, it’s time to share your video message. Depending on your audience, you might:
- Send Directly: Through messaging apps like WhatsApp or Telegram.
- Use Email: Platforms like WeTransfer can assist with larger files.
- Social Media: Platforms like Instagram or Twitter for broader audiences.
- Professional Platforms: LinkedIn or dedicated company channels for work-related messages.
- Website: Thanks to Callendo’s video widget, you can embed your video message on your site and invite people to schedule a meeting directly.
See how: 👇
Final Thoughts About Video Message
Creating a video message doesn’t require a ton of technical knowledge. With the right equipment and a little planning, anyone can make a message that resonates. Remember, it’s not just about the visuals; your authenticity and clarity of message play a pivotal role. So, the next time you want to convey something important, consider doing it via a video message – and make your communication stand out!